Since I have to write a lot of copy now that I’ve got a few indie books out – writing blurbs, writing emails – I figured I should read up a bit on how to write copy. This book is easy to read and concise (which is good, since one of the main pieces of advice is ‘be concise’!).
There are lots of useful pointers here. To be honest, a lot of what he says is what my English teacher taught me at O-level, but it’s good to have it reiterated. It’s also nice to see a book with UK examples.
If you’re looking for a book to help you write book blurbs, How To Write A Sizzling Synopsis by Bryan Cohen is better, but this is a pretty good guide to start out with.
A few months ago, I set up an Instafreebie giveaway to send out samples of books which were shortlisted for the Romantic Novel of the Year (RoNA) awards. I wrote it up for Romance Matters magazine as a case study. In order to keep this blog post short, I’ve picked out the ‘how to’ part of it. If you want to see the full article, including the download figures etc, just download the document at the end (it’s free).
When I heard about being shortlisted of a RoNA award, I was over the moon. My first thought was to squee a lot and eat cheesecake (naturally), but after I’d calmed down, I started thinking about how we (my fellow nominees and I) could use this to try and get our books in front of people. The RNA press officers sent press releases out to traditional media – some people got a bit of press attention from that. As I have very few press contacts, I wasn’t able to get very far with that. So I poked around on the internet (which is my default pastime anyway) and stumbled across a service that Indie authors have been using for a while – Instafreebie.
This is my interpretation of Instafreebie: They are a site with a huge mailing list of readers who are looking for free books and previews of books to download. You can:
use it to give away books or samples of books, in the hope that it the readers are so smitten by the sample that they’ll go on and buy the full book.
Use it get ARCs into the hands of reviewers (You can set your giveaway to ‘private’ and send links to selected people. You can also set it so that they need a password to get the book).
Use it to build a mailing list. I’m told that a lot of the Instafreebie subscribers are very engaged and tend to leave reviews.
The main difference between Instafreebie and Netgalley is that Instafreebie is cheaper and they have a huge email list already (a bit like Bookbub in that respect).
What we did with the RoNA shortlist
Twelve authors (well, eleven, really, but one of us had two books on the shortlist under two different pen names) put up samples of their RoNA nominated books. The samples were of various lengths. Most people gave away the first chapter, but some samples were a bit longer (around 3 chapters). We each put a link to the full book at the end of the sample. Where books weren’t out in the US yet, the author put in a notice saying ‘join my mailing list to find out when this book comes out in the US’.
It’s worth noting that if a book is on KDP Select, you are still allowed to use 10% of the book for promotional purposes.
Each author signed up for Instafreebie (you can get a basic account for free), uploaded their book and set up a public giveaway.
They sent me (the giveaway coordinator) the links for each of their individual giveaway pages and a jpeg of their book cover. I pulled them all together into a ‘giveaway’ page and made a graphic for it.
We used ‘can you guess which of these books are winners?’ as a hook. It turned out that three of them were!
I then contacted Instafreebie (firstname.lastname@example.org) and asked if they would help us promote this giveaway. All authors promoted this one page on our social media and on our mailing lists.
Since Instafreebie will help promote a giveaway that has more than 10 participants, they sent me instructions and we agreed on a date.
Do you want to set up your own Instafreebie giveaway? Here are some instructions:
What you need:
Your book sample in EPUB format. [Update: You can now also use Mobi format!]
Once you’ve put the giveaway up on Instafreebie, send the giveaway coordinator the URL for your giveaway, a jpeg of your book cover and one or two lines about your book (the descriptions don’t show up very well on Instafreebie).
Setting up a Giveaway as a coordinator –
Just pull together all the books and short descriptions onto one page on your website/blog. Link each book cover to the relevant giveaway URL (people tend to click pictures more than words). Send the URL for this new page with all the books on to all the participating authors.
(Or you can email me and I’ll do my best to help!)
Converting a Word doc into an EPUB doc: My preferred way is to open the Word doc in Google docs, then click ‘download as’ and choose EPUB. That worked fine for me.
There are other (better) options like using Calibre or Draft2Digital. I haven’t tried these methods.
You can put your book sample/short story/reader magnet up and run a promo campaign for free. However, if you want to collect the email addresses of people who download your book, you have to pay ($20 a month).
If you are building your mailing list, then Instafreebie is great. You can set the promotion so that people have to give you their email address before they download your book. You can link your Instafreebie account to Mailchimp or Mailerlite so that all those email addresses go to your mailing list (or you can just download them at the end of the promo period). This is a paid for feature. They have a free one-month trial, if you wanted to try this.
I gave a talk at the Romantic Novelists Association conference this year on ‘Organising a Blog Tour; A Guide For the Terrified’. I promised the people who came to my talk, that I would post my notes on my website. So Ta-dah! You can download them by clicking on the pretty picture below – it should download as a Word document.
I mentioned in my talk that you could limit your Google searches to the most recent results. Here’s how you do it:
Put the name of the author/book/thing you are searching for into Google. If you want to exclude the main site (in this case, I don’t want to see any updates from my own site, I know about those already), then use can use “-site:websitename.com” in the search. This effectively means ‘NOT this site’.
Click on the Search Tools button (on the right of the second row down). This will bring up some drop down buttons. Click on ‘any time’ and change this to the time frame you want.
Incidentally, if you already know how to use Boolean search operators, you can use them in Google searches. Or, for ever more bells and whistles, try Google Advanced Search. (Yes, I know. I need to get out more).
Have you got any neat hints and tips ? Please leave a comment below and share!
It’s that time of year again. I’ve noticed that there are a lot of posts cropping up about what to buy for the writer in your life. But a writer is for life, not just for Christmas, so here’s my alternative list of things to buy for your writer any time of the year. The best bit is, they’re nice and cheap. Most are free.
Buy their books as gifts for other people. Ask the author to sign them for you, if you see them – they’ll be delighted. A signed book makes a great present.
Read their book. Contrary to popular belief, writing doesn’t automatically lead to fame or fortune. That’s why most of us have day jobs. If we can’t have money (although money would be really, really nice), we like at least to be read. There’s nothing more wonderful than hearing ‘I read your book’ especially if followed by ‘I really enjoyed it.’
Review their book. Seriously. What is the point of having readers if you don’t know about it? And, you know what? We pore over each review. Especially the bad ones. So if you liked your friend’s book – review it. Say nice things. Give it four or five stars. It all helps a bit when we’re plunged into the pit of despair by Mrs Trellis of North Wales who stopped reading because they were expecting it to be hotter/tamer/sparklier/funnier/grittier/deep fried.
Talk about their books to other people. By far the best gift you can give your writer friend is to recommend their books to someone else. How often have you checked out a book because someone on else told you they liked it? Do this. Spread the love.
If they’re book is on offer for free – download it. Even if you’ve read it before. Then tweet about it. Every download helps it climb the charts. The higher up the chart the book goes, the more likely people are to notice it when the promotion ends and it starts sliding back down again. That’s the ONLY reason we do free promotions.
Request or borrow their book from the library. It doesn’t cost you anything, but it really helps your author. If your library doesn’t have it, suggest they buy it.
Take shelfies. If you spot your friend’s book on a shelf in a shop, or better still in a display or even (gasp!) in someone’s hand being read, then take a picture (if someone’s reading at the time, you might want to ask for permission). Put said picture on Twitter, Facebook etc. Go on, give us something to share.
Put their books on your Amazon or Goodreads lists. It makes the books more likely to be picked up by search engines.
Nominate them for stuff. There are all sorts of ‘people’s prizes’ – like the Goodreads lists or the Guardian Not the Booker Prize – which allow you to nominate a book you’ve enjoyed for a prize or even just a list. Why not? You never know, they might win and then they’ll love you for ever and ever.
Take them out for tea and cake. This applies just as well to non-writers. Just, you know… cake.
Try one or more of these things and your writer friend will be most grateful. How will they repay you? Well… there’s only one way to find out…
Have a fabulous Christmas and all the best for the new year. Mwah!
Social media is bewildering. There’s your website and your blog, Twitter, Facebook, Pinterest, Amazon Author Central, Goodreads… you can’t possibly be everywhere, so which ones do you choose? You have to do what you enjoy. Personally, I like Facebook because I can have conversations with people over several days. On the other hand, Twitter is easier to access on my phone, so I dip into that as well. But how do you keep the other sites from looking dusty and unloved? The easiest way is to join them all up.
Joining your WordPress site up to your social media accounts is easy. Just head over to the ‘Sharing’ button on the Post Settings menu – just over to the right from where you’re typing your blog post – and hit ‘connect a new service’.
I’m told that Google likes sites that are updated regularly, so I post to my blog fairly often. Usually around once a week. I also have a link with my Twitter account so that my tweets appear on the blog – new content, technically, but the changes are really small.
I found out that you can link your blog to your Goodreads profile, your Amazon.com Author central page (not on the co.uk site, sadly), your Facebook page, your G+ and goodness knows what else. So here’s how you do it.
Google+ To do this, log into your WordPress dashboard.
Go to ‘Settings’. Click on ‘Sharing’. You’ll be faced with a collection of other social media sites you can link to. Link up with as many as you want.
Hey presto! Now every time you post something new on your blog, WordPress will automatically send a tweet, post an update on Facebook or Google+ or whatever you’ve told it to do. Neat huh?
The tweets that WordPress generate are pretty vanilla, so if you want to, you can edit the tweet before you press ‘publish’ on your post. To do this, go to the ‘sharing’ button in the post settings and edit the tweet.
If you link your WordPress blog to your Google+ profile, your posts will now be indexed for Google Authorship.
What the heck is Google Authorship? A good question. This allows any content tagged as yours to be linked to your Google+/gmail profile. In practice, it means that your profile picture appears next to the link when something of yours comes up in a Google search. In theory, people are more likely to click on something associated with a person’s face, rather than an impersonal link. I’m rather hoping that it also gets rid of any confusion caused by the same content being on various sites. I hope so.
Amazon Author CentralGo to https://authorcentral.amazon.com/ and sign up for/ sign into your author central account. Once you’re signed in, go to your ‘profile’ tab.
It takes a day or so for the changes to take hold, but after that anything you post on your blog should appear in your author central feed within 24 hours. Similarly, you can add your Twitter address on to the site and your tweets will show up.
Does anyone read these? I’m not sure. I figure it can’t hurt.
So there you have it. Your blog now works extra hard by updating all your other profiles whenever you put on a new post. In my (limited) experience, different people pick up your content from different sites. Of all the links I’ve mentioned above, by FAR the most important has been the link with Twitter. A large amount of the traffic that comes to my blog is driven through Twitter.
Isn’t it marvellous that the social networks, which allow you to share your life/ work/hopes/dreams can now themselves be linked together. A network of social networks.
Which social networks do you use? Any tips or tricks on how to use them better? Please let me know in the comments below.
These are series of notes I wrote for my writing buddy Jen (writer of fast and funny YA fiction – still unpublished, but it’s only a matter of time!). She wasn’t sure how to go about this social media malarkey, so I wrote her a set of ‘step by step’ notes, based on my own experience of getting and online presence. I’ve posted the notes here in case they’re of use to people.
Building your own web platform.
A couple of things to know – the ‘brand’ is you. The products are your books. The web platform is to introduce people to you first, then your books. Think of it as making friends, rather than selling books. The selling books part is just a bonus.
Setting up a cheap and cheerful website
I didn’t know anything about setting up websites, so I did a lot of Googling and found out how to do it. I’ve listed what I’ve done here, so that you don’t need to waste as much time as I did.Before you start you need:
A list of possible titles for your website/blog. Have at least 3.
A photo for the header (I’ve used a section from one my book covers)
A picture for the background
A credit card
Some idea of what you want the text on the website to be.
You can set up a blog fairly easily, and for free, using WordPress or Blogger. You can then customise the way the blog looks so that it looks more like a web page. I looked at a few author sites and found I liked the look of the WordPress based ones better. (If you scroll to the bottom of the site, there’s usually a sentence saying ‘X theme by XX provider).
I’m no expert, but here’s what I did:
Go to wordpress. Click on ‘get a blog’.
Type in the name of your blog. If your chosen name is taken, try your backup ideas.
Sign into WordPress.
You can pay for the more expensive http://www.example.com URL, rather than the free http://www.example.wordpress.com one. The other option is to get the free version of the blog and map an existing domain name that you bought from somewhere like GoDaddy. – this means you need to map domains. It’s a whole bag of hassle and costs 12 dollars extra. But it means you’re not tied to WordPress.com. Techy explanation here: http://www.dearblogger.org/wordpresscom-domain-or-godaddy)
(I got my domain name from GoDaddy for the ridiculous reason that I dithered it about getting it from WordPress and then changed my mind.)
Pay for privacy – it means that people can’t put your URL into Whois and find your registration information.
Set the domain name to autorenew for 5 years, or set yourself some reminders to do it every year.(I’m a bit hazy on whether WordPress does this – GoDaddy which lets you autorenew). If you forget to pay the domain name fee, your registration will lapse and there’s a chance that a Cybersquatter type person will register the domain name for the next year – so that you have to pay them over the odds to get it back.
It takes a couple of minutes for WordPress to set up the blog.
BOOKMARK your blog in your favourites. Because you can!
That’s it. Now you have a blog. Hooray! Have some celebratory chocolate.
Now to make to look less bloggy and more like a webpage.
Go into the ‘Dashboard’.
On the left hand side you have a list of things. Go to ‘Appearance’ (near the bottom).
Pick a theme – 2011 is a good one. So is Pilcrow. Both are free. There are loads to choose from. I tried these ones because they looked simple to use and had could have Twitter and a Facebook ‘Like’ button integrated into them. You can change your theme easily later, if you want to.
Still in Appearance, go to ‘Header’
Follow the instructions to upload your own header image. WordPress will help you crop it to size. Choose your picture/photo as your header. Save. You now have a unique picture heading up you blog. Time for more chocolate.
Making a home page
Go to ‘Pages’ on the left hand menu.
Create a new page with some Welcome info on. Name the page ‘Welcome’ in the Title line. Upload. You should now have two pages on your blog – one with the starter text from WordPress. One with your new text.
Click Edit for the starter page from WordPress. Name it ‘Blog’ in the Title line.
Go to ‘Settings’ on the left hand menu:
Click on ‘Reading’.
The top line should say ‘Front page displays’ – select ‘static page’
On the drop down that says ‘Front Page’ – select ‘Welcome’
On the drop down that says ‘Post page’ – select ‘blog’
That should give you a rudimentary website – with a static Welcome page and a blog page that you can post new blog entries on to.
Whenever you want to edit your blog, just log into wordpress.com and go to ‘my blogs’, then ‘dashboard’.
If you try this, let me know how you get on. If I need to refine instructions, please tell me!
You can find info about how to find web images for your blog here and here and info on how to link your blog to other social media here.
[Edit: The instructions here are for a blog on WordPress.com. This version gives you a blog that is held by WordPress itself and (in theory) WordPress can pull it down anytime. Also, you can’t use a lot of the plugins that third parties provide. On the other hand, you get all updates/ security etc automatically. Once you get going and have a huge number of pages and posts on your blog, it’s a good idea to back it up from time to time. Y’know. Just in case.
The other option is to get a wordpress.org blog. There are hundreds of blog posts on the difference between the two. (Just Google ‘WordPress com org’). I stuck with wordpress.com because the techy words scared me, but I am aware that I’ll have to pull my big girl pants on and look into it one day.]