My rating: 4 of 5 stars
Since I have to write a lot of copy now that I’ve got a few indie books out – writing blurbs, writing emails – I figured I should read up a bit on how to write copy. This book is easy to read and concise (which is good, since one of the main pieces of advice is ‘be concise’!).
There are lots of useful pointers here. To be honest, a lot of what he says is what my English teacher taught me at O-level, but it’s good to have it reiterated. It’s also nice to see a book with UK examples.
If you’re looking for a book to help you write book blurbs, How To Write A Sizzling Synopsis by Bryan Cohen is better, but this is a pretty good guide to start out with.
Buy link Amazon UK:Write To Sell: The Ultimate Guide to Great Copywriting by Andy Maslen Second edition (2009)
Buy link Amazon US:Write To Sell