Hey, you! Yes, you there, with the marketing degree! Or you, Creative Director with that massive advertising agency; hell, even you, person who spends more time than is healthy shouting at the TV when terrible ads come on, because you could do better. (Four monkeys with bad head colds could do better, you admit, but that’s not the point.)
I have a job for you. Are you ready? Good.
You have no time whatsoever, and 55% of a regular marketing budget, to repackage Women’s Fiction and sell it to the reading masses as something which is just as good as Men’s Fiction.
Because, well – you know Men’s Fiction, right? The genre listed on all the annual bestseller round-ups? You can see it right there, can’t you? Just underneath the 74th biography of Steve Jobs – which is listed as a ‘Biography’ – you can see it. It’s in the top…
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