Have you seen those graphics that have a book in the centre and then list all the reasons you should read it – with romance, it’s usually done by listing tropes. This works because romance readers tend to like tropes. You’ll often see social media posts that say ‘I love this trope – tell me more books that have it, please’. So someone scrolling through their social media feed might come across the image of your book cover and clock that they like a certain trope in it … and hopefully click through to buy it.
You don’t HAVE to use tropes. You can list awards, if you’re lucky enough to have won any. Or even very short quotes from people.
It’s remarkably easy to make one of these in Canva. Here’s my step-by-step tutorial on how to do it. It’s on my YouTube channel. There are a whole load of other videos on there – a lot of which are about how authors can use Canva to promote their books.
The graphics that you see are often made by publishers’ marketing departments, but there’s no reason why you can’t make one yourself.
If you’ve found this tutorial useful, please share it (and subscribe to my YouTube channel – I’d be very grateful).
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Jeevani Charika and Rhoda Baxter 