My rating: 5 of 5 stars
I should point out that this is a book about writing blurbs to go on the back of the book, not the synopsis that you send to a publisher/ agent.
I’d heard of Bryan Cohen and his ninja copywriting skills, so I thought I’d buy his book and see what I could learn. This book is clearly and concisely written (as you’d expect) and gives you a nice step by step guide to the art and craft of writing a book blurb.
I’ve tried to put these techniques into practice. It’s hard to do, but having some guidance helps, especially when you get to the ‘Okay, I’ve done a decent draft, now how do I make it better’ stage.
I’d recommend this book to self publishers who have to write their own back cover copy.